I'm Prasanth, a Strategic UI/UX & Product Designer.

I simplify complex problems into intuitive, user-centered digital experiences, scalable design systems, and conversion-focused solutions that create value for both people and businesses.

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Prasanth K, UI/UX and Product Designer

Open to New Opportunities

Prasanth K, UI/UX and Product Designer

Featured Projects

From insight to impact.

Selected product, website, and conversion projects shaped by user insight to make complex tasks clearer.

Enterprise SaaS platform for managing CRO experiments and discovering optimization opportunities.

A clearer landing page and card comparison experience designed to improve conversion.

A refreshed bank website designed to build trust, simplify product discovery, and generate qualified leads.

A question-by-question loan application redesign that delivered a 28% uplift in conversion.

Experience

Designing experiences that drive business impact.

iQuanti India Pvt Ltd

Staff UI/UX Designer

Led end-to-end UX strategy, product design, experimentation, and front-end delivery across financial-services and enterprise digital experiences.

  • Led UX strategy, product and interaction design, design systems, and CRO initiatives for enterprise Banking, FinTech, Credit Card, and SaaS products, translating business goals into user-centered digital experiences.
  • Designed high-fidelity wireframes, interactive prototypes, scalable design systems, and reusable UI components in Figma, ensuring consistency across products.
  • Planned and executed data-driven A/B testing experiments using VWO and analytics, optimizing user journeys and improving conversion performance.
  • Built production-ready responsive front-end interfaces using HTML, CSS, JavaScript, and AI-assisted workflows, with a strong focus on accessibility (WCAG) and performance.
  • Collaborated with Product Managers, Developers, Marketing teams, and global stakeholders, while mentoring designers and establishing design standards that streamlined design-to-development workflows.

Zolipe Solutions Pvt Ltd

Senior UI/UX Designer

Designed and delivered responsive websites, eCommerce platforms, and enterprise interfaces from visual concept through implementation.

  • Designed and developed responsive CMS websites, eCommerce platforms, and enterprise web applications using WordPress and Drupal.
  • Created responsive UI components, custom Drupal/WordPress themes, and front-end interfaces using HTML, CSS, JavaScript, and Bootstrap.
  • Designed marketing websites, landing pages, branding assets, and UI guidelines, ensuring a consistent visual identity across digital products.
  • Collaborated with developers, QA, and project stakeholders to deliver responsive, production-ready web applications.

About me

Designing for people.
Thinking in products.

I design digital products and experiences that turn complex problems into simpler, more intuitive journeys.

My work spans enterprise SaaS, FinTech, banking, and conversion-focused digital experiences. I bring together UX strategy, product thinking, design systems, and front-end expertise to help teams deliver consistent, accessible, and effective experiences.

I enjoy bringing clarity to ambiguous problems, collaborating across disciplines, and turning ideas into products that create meaningful value for users and businesses.

How I work

A clear path from product problem to launch.

  1. 01

    Align around the right problem.

    I connect user needs, research insights, product data, and business goals to define priorities and establish clear success criteria.

  2. 02

    Make complex workflows clear.

    I simplify user journeys and interactions, translating complex requirements into intuitive, accessible experiences and scalable UI patterns.

  3. 03

    Use AI to move faster.

    I use AI to accelerate ideation, exploration, and implementation, applying design judgment to refine solutions around user needs and business goals.

  4. 04

    Design with delivery in mind.

    I collaborate with product and engineering teams to validate feasibility, resolve implementation details, and improve experiences through feedback.

Core Skills & Tools

Core skills across product design and technology.

  • UX Strategy & Research

    • Design Strategy
    • User Research
    • Usability Testing
    • Heuristic Evaluation
    • Competitive Analysis
    • Journey Mapping
    • Data-Driven Design
    • Conversion Rate Optimization (CRO)

  • Product Design & Design Systems

    • Information Architecture
    • User Flows
    • Interaction Design
    • Wireframing
    • Prototyping
    • Visual Design
    • Design Systems & Tokens
    • Component Libraries
    • Accessibility
    • Design-to-Dev Handoff

  • Design Tools & AI

    • Figma (Auto Layout, Variables, Variants)
    • FigJam
    • VWO
    • Photoshop
    • Illustrator
    • Figma AI
    • Cursor
    • ChatGPT
    • Codex
    • Vercel v0
    • Claude
    • Adobe Firefly

  • Front-end Development

    • HTML5
    • CSS3
    • JavaScript
    • Responsive Development
    • Tailwind CSS
    • WordPress & Drupal Theming

Education

A foundation in visual communication, design, and animation.

Vinayaka Mission’s Research Foundation University

B.Sc.
Visual Communication

Aptech · Arena Animation Academy

AAASP Advanced Program

Specialized training in web and graphic design, and animation.

Contact

Let’s create meaningful digital experiences together.

I’m open to conversations with recruiters, hiring managers, product teams, and collaborators working on meaningful digital products.

LinkedIn (opens in a new tab) Download Resume
Phone +91 95389 05740
Email prasanthpkb@gmail.com
Location Bengaluru, India