UI/UX · Product Design · CRO · DESIGN SYSTEMS

Strategic UI slash UX & Product Designer.

I’m Prasanth. I design enterprise products and conversion-focused digital experiences that improve usability, engagement, and business outcomes.

View Selected Work

+91 9538 905 740

Featured Projects

From insight to impact.

A focused selection of design-system, product, and experimentation work across financial services.

About me

Turning complexity
into clarity.

UX STRATEGY · INTERFACE DESIGN · SYSTEMS · DELIVERY

I design digital experiences that balance user needs, business goals, visual craft, and technical feasibility.

UI/UX Designer · Bangalore

Design that delivers real impact.

With over 15 years of experience, I’ve designed enterprise products, conversion-focused digital experiences, and scalable design systems across banking, FinTech, credit cards, mortgage, SaaS, and e-commerce.

My approach combines user needs, business goals, data-informed decision-making, visual craft, and technical understanding to create accessible, high-performing experiences built for real-world implementation.

Capabilities & Career

Skills that connect strategy to delivery.

UX & Product Design

Turning user needs, business goals, and evidence into clear, intuitive digital experiences.
- UX Strategy
- User Research
- Competitive Analysis
- Information Architecture
- User Flows
- Interaction Design
- Wireframing
- Prototyping
- Usability Testing
- Design Thinking
Visual Design & Experimentation

Combining strong visual craft with data-informed experimentation to improve clarity, engagement, and conversion.
- Visual Design
- Responsive Web Design
- Landing Page Design
- Conversion Rate Optimization
- Experiment Design
- A/B Testing
- VWO
Design Systems & Tools

Building scalable design foundations that improve consistency, collaboration, and delivery across teams.
- Figma
- Design Systems
- Component Libraries
- Design Tokens
- UI Components
- Auto Layout
- Variables & Variants
- Adobe Photoshop
- Adobe Illustrator
- Adobe XD
- FigJam
- Miro
- Jira
Front-end & AI Workflows

Bridging design and production through accessible front-end development, performance-focused implementation, and AI-assisted workflows.
- HTML5
- CSS3
- JavaScript
- Responsive Development
- Accessibility / WCAG
- WordPress & Drupal Theming
- Performance Optimization
- Tailwind CSS
- Bootstrap
- Git
- Cursor AI
- ChatGPT
- Claude
- v0 by Vercel
- Figma Make

Experience

Designing experiences that drive business impact.

iQuanti India Pvt Ltd

2016—Present

Staff UI/UX Engineer

Leading end-to-end UX strategy, product design, experimentation, and accessible front-end delivery across financial-services experiences.

Led end-to-end UX strategy, product design, and CRO initiatives for enterprise Banking, FinTech, Credit Card, and SaaS products, translating business goals into user-centered digital experiences.
Designed high-fidelity wireframes, interactive prototypes, scalable design systems, and reusable UI components in Figma, ensuring consistency across products.
Planned and executed data-driven A/B testing experiments using VWO and analytics, optimizing user journeys and improving conversion performance.
Built production-ready responsive front-end interfaces using HTML, CSS, JavaScript, and AI-assisted workflows, with a strong focus on accessibility (WCAG) and performance.
Collaborated with Product Managers, Developers, Marketing teams, and global stakeholders, while mentoring designers and establishing design standards that streamlined design-to-development workflows.

Zolipe Solutions Pvt Ltd

2011—2016

Senior Web Designer

Designed and delivered responsive websites, eCommerce platforms, and enterprise interfaces from visual concept through implementation.

Designed and developed responsive CMS websites, eCommerce platforms, and enterprise web applications using WordPress and Drupal.
Created responsive UI components, custom Drupal/WordPress themes, and front-end interfaces using HTML, CSS, JavaScript, and Bootstrap.
Designed marketing websites, landing pages, branding assets, and UI guidelines, ensuring a consistent visual identity across digital products.
Collaborated with developers, QA, and project stakeholders to deliver responsive, production-ready web applications.

Education