UI/UX · Product Design · CRO · Front-end
UI slash UX & Product Designer.
I’m Prasanth K, a strategic UI/UX and Product Designer turning complex business goals into accessible, scalable digital experiences.
Featured Projects
From insight to impact.
A focused selection of design-system, product, and experimentation work across financial services and SaaS.
About me
Strategy, craft, and production thinking in one practice.
I connect UX strategy, visual design, experimentation, and front-end implementation—helping teams move from evidence to polished, maintainable products.
View my resume (opens in a new tab)My work spans enterprise products, high-performing digital experiences, marketing websites, and scalable design systems across FinTech, Banking, Credit Cards, Mortgage, and SaaS.
I balance user needs, business context, visual clarity, accessibility, and production realities throughout the design process.
Capabilities & Career
Skills that connect strategy to delivery.
Product strategy, scalable systems, interface craft, and AI-enabled delivery—supported by hands-on experience.
UX & Product
Turning evidence, user needs, and business goals into clear product direction.
Visual Design & CRO
Pairing expressive visual craft with disciplined experimentation and learning.
Design Systems & Tools
Building coherent systems that help teams design and deliver consistently.
Front-end & AI Workflows
Bridging design and production with accessible code and modern assisted workflows.
Experience
Roles & responsibilities.
Staff UI/UX Engineer
Leading end-to-end UX strategy, product design, experimentation, and accessible front-end delivery across financial-services experiences.
- 75+ high-converting pages and digital experiences designed and delivered.
- 50+ CRO and A/B testing experiments planned and analysed with VWO.
- Built scalable Figma systems, reusable components, and production-ready responsive interfaces.
- Partner with product, engineering, marketing, QA, and global teams while mentoring designers.
Senior Web Designer
Designed and delivered responsive websites, eCommerce platforms, and enterprise interfaces from visual concept through implementation.
- Created Drupal themes, reusable UI components, and production-ready assets.
- Delivered visual identities, marketing websites, and CMS-led customer experiences.
- Worked closely with developers to translate design intent into responsive interfaces.
Contact
Let’s build a clearer, stronger digital experience.
I’m open to conversations with recruiters, hiring managers, product teams, and collaborators working on meaningful digital products.