UI/UX · Product Design · CRO · Front-end
UI slash UX & Product Designer.
I’m Prasanth. I design enterprise products, marketing experiences, and scalable design systems that improve usability, conversions, and business outcomes.
Featured Projects
From insight to impact.
A focused selection of design-system, product, and experimentation work across financial services and SaaS.
About me
Turning complexity
into clarity.
UI/UX Designer · Bangalore
I design products by balancing user needs, business goals, visual excellence, and technical feasibility.
- Strategy
- Interface
- Systems
- Delivery
15+years turning ideas into digital products
Design that works beyond the screen.
Over the past 15 years, I've designed enterprise products, high-converting landing pages, and scalable design systems across Banking, FinTech, Credit Cards, and Mortgage.
I collaborate across product, design, engineering, and marketing to turn insight into accessible, performant, and production-ready experiences.
Capabilities & Career
Skills that connect strategy to delivery.
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UX & Product
Turning evidence, user needs, and business goals into clear product direction.
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Visual Design & CRO
Pairing expressive visual craft with disciplined experimentation and learning.
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Design Systems & Tools
Building coherent systems that help teams design and deliver consistently.
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Front-end & AI Workflows
Bridging design and production with accessible code and modern assisted workflows.
Experience
Designing experiences that drive business impact.
Staff UI/UX Engineer
Leading end-to-end UX strategy, product design, experimentation, and accessible front-end delivery across financial-services experiences.
- Led end-to-end UX strategy, product design, and CRO initiatives for enterprise Banking, FinTech, Credit Card, and SaaS products, translating business goals into user-centered digital experiences.
- Designed high-fidelity wireframes, interactive prototypes, scalable design systems, and reusable UI components in Figma, ensuring consistency across products.
- Planned and executed data-driven A/B testing experiments using VWO and analytics, optimizing user journeys and improving conversion performance.
- Built production-ready responsive front-end interfaces using HTML, CSS, JavaScript, and AI-assisted workflows, with a strong focus on accessibility (WCAG) and performance.
- Collaborated with Product Managers, Developers, Marketing teams, and global stakeholders, while mentoring designers and establishing design standards that streamlined design-to-development workflows.
Senior Web Designer
Designed and delivered responsive websites, eCommerce platforms, and enterprise interfaces from visual concept through implementation.
- Designed and developed responsive CMS websites, eCommerce platforms, and enterprise web applications using WordPress and Drupal.
- Created responsive UI components, custom Drupal/WordPress themes, and front-end interfaces using HTML, CSS, JavaScript, and Bootstrap.
- Designed marketing websites, landing pages, branding assets, and UI guidelines, ensuring a consistent visual identity across digital products.
- Collaborated with developers, QA, and project stakeholders to deliver responsive, production-ready web applications.
Education
A foundation in visual communication, design, and animation.
Vinayaka Mission’s Research Foundation University
B.Sc.
Visual Communication
Aptech · Arena Animation Academy
AAASP Advanced Program
Specialized training in web and graphic design, and animation.
Contact
Let’s build a clearer, stronger digital experience.
I’m open to conversations with recruiters, hiring managers, product teams, and collaborators working on meaningful digital products.